
A look at the sexy advert per WWDJennifer Lopez will follow up on her most recent fragrance releases, Deseo and Deseo Forever, with her first masculine fragrance, Deseo for Men.
I wanted to capture the intimate and personal nature of a man who is sexy, yet strong. Desire is a universal word that expresses passion between two people. I wanted to take this meaning and put it behind the idea of one desiring another. The smell is warming and creates a provocative and sensual texture.”
Like Deseo for Women, Deseo for Men was developed by perfumers Ellen Molner and Jim Krivda. The notes include lemon, yuzu, red berries, cedar and tobacco leaves, guaicwood, orris, sandalwood, cedarwood, patchouli, amber and vanilla.
Jennifer Lopez Deseo for Men will launch in September, and will be available in 50 and 100 ml Eau de Toilette and matching grooming products.
Cartier and Coty are hoping their two newest scents, both set to launch in September, will be jewels. Roadster, Cartier’s fragrance, is the house’s first men’s scent in a decade; Deseo for Men is Jennifer Lopez’s first men’s fragrance. Industry sources estimate Roadster could generate first-year sales in excess of $20 million, while Deseo for Men could do $13 million globally in its first year.
Source: WWD/PopCrunch