Check out this brand new promo picture for Jennifer’s upcoming fragrance Live Platinum!

Coty Prestige has introduced a new feminine fragrance from Jennifer Lopez. Live Platinum is launching this month into European travel retail, before rolling out to Asia-Pacific doors in October.

A limited-edition, Live Platinum follows on from Live Luxe and the original Live Jennifer Lopez. The winter-inspired concept aims to represent the idea that “every wish in wonderland sparks a sea of stars“.

The advertising campaign portrays Lopez clad in a snow-coloured dress accessorised with an icy blue scarf blowing in the crisp winter air.

The fragrance flacon, a reinterpretation of the original, is coloured a matching icy blue and ringed with a snowflake pendant.

The outer carton is decorated with an ice- and snow-inspired motif, and features a glistening blue surface embellished with silver metallic accents, designed to evoke snowflakes sparkling in the winter sun.

The juice, composed by Givaudan’s Shyamala Maisondieu, opens on notes of marzipan, plum and ruby grapefruit, leading to a heart of Christmas Rose, heliotrope and orange flower. The base combines vanilla, musk, white cedar wood and amber.

Live Platinum Jennifer Lopez will be available as a 50ml edp.

And there’s more:
MEET JENNIFER LOPEZ!
Macy’s Herald Square NYC
Sept. 29 1pm-3pm

Join Jennifer Lopez to celebrate the launch of her first male fragrance - Deseo for Men.
This is a special opportunity to MEET Jennifer Lopez and have her sign your bottle of Deseo or Deseo for Men.

One of favorite home-town stars - Jennifer Lopez - is coming to visit!
We’ve been there with Jennifer for the launch of her first clothing collection to the introduction of her very first fragrance - and now she’s coming back on Monday, September 29th at 1pm to introduce her new fragrance for men, DESEO! Her inspiration ? “I wanted to capture the intimate and personal nature of a man who is sexy, yet strong.” Want to meet Jennifer ? Beginning Sunday, September 28th, purchase the special Deseo for Men fragrance set ($94,50) and we’ll give you a wristband so you can be one of few hundred folks who’ll get to meet Jennifer and have her sign your Deseo for Men fragrance bottle.

Source: Macy’s
            jenniferlopezbeauty.com
            Beyond-Beautiful.org