Up A Tree: JustSweet

Posted on Sep 5, 2007 by Imko. Filed under: News Articles.


A little bit of sunshine landed on our desks this morning in the form of a pop-up invitation depicting a leafy tree inhabited by birds and hung with raindrops. It’s for the September 11 debut of Jennifer Lopez’s latest fashion line, JustSweet.  She closes Fashion Week with her new collection of jeans, sweaters and casual wear. Expect lots of famous faces, including hubby Marc Anthony, in the audience.

The illustration is the work of the Finnish artist Kustaa Saksi, who’s collaborating with Alexandre de Betak on JustSweet’s show set. Of that project, Saksi will reveal only that it has something to do with “modern fairy tales.”

Source: Style.com/NYPost.com


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3 Comments

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  1. sweetface86
    sweetface86
    September 5th, 2007

    COOL!!!! HAVE FUN. CAN’T WAIT FOR THE VIDEO OF THE SHOW

  2. Delly
    Delly
    September 5th, 2007

    I want to go!!! LOL Thats cool. The invitation is so pretty!

  3. Elenay
    Elenay
    September 6th, 2007

    wow! success!! (I love the card :P)

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