Coty Prestige is celebrating the fifth anniversary of its landmark celebrity Glow by JLo franchise with two 50ml, limited-edition scents. The anniversary presentations of both Glow and Glow After Dark are rolling out worldwide this month.

Both the original fragrances and packaging have been given some sparkling “star treatment”, in line with their celebrity positioning.

As its name suggests, the Glow by JLo Shimmer Limited Edition now dries down to a radiant on-skin shimmer. The signature wearable Glow charm has been updated with a new design and adorned with crystallised Swarovski elements.

Similarly, the charm for the Glow After Dark by JLo Limited Edition has been encrusted with jet-black crystallised Swarovski elements.

Both Limited Edition cartons are dusted with glitter, and feature a transparent, cut-out window to showcase the bottles’ trademark curves and new sparkling charms. The cartons also sport the personal, handwritten-style message: “Never Stop Glowing. Love Jennifer”.

The original advertising visual, depicting a bare Lopez in a steamy shower, has been updated with a golden cascading sparkle effect. The “Never Stop Glowing” message of the fragrances’ outer cartons is also featured, as though written in steam on the shower door.

Source: TheMoodieReport.com

( Proceed ) x.004 - Glow Shimmer & Glow After Dark by J.Lo [Limited Editions]